Customer segmentation refers to the division of the customer base into specific types according to purchasing behavior patterns understanding the various types of customers that you may encounter while attempting to sell products or services is an important part of the marketing process.
There are 4 different types of market segmentation and all of them vary in their implementation in the real world, and these can guide on how to segment the four.
How can the answer be improved.
Types of market segmentation behaviouralistic segmentation the loyalties of the customers towards a particular brand help the marketers to classify them into. If you’ve never done market segmentation for your business you can take this course which focuses on the technical tools you need to conduct a sound market segmentation as well as helping your business reach new customers, targeting your approach to existing customers through market segmentation can reinforce and solidify the loyalty.